Travers Red
What Travers Red Actually Looks Like
Travers Red is a dark, dusty red with serious depth. It sits closer to the burgundy side of red than anything bright or fire-engine bold, reading as a rich, aged crimson that absorbs light rather than reflecting it. Because its LRV is quite low, it will make a room feel smaller and more enveloped, which can work strongly in your favor depending on the space.
Travers Red Undertones
The color carries a pink-to-rose warmth within the red, visible when it sits next to cooler, grayer surfaces. In dim or north-facing light it can pull noticeably toward a dark wine or plum. In warm incandescent light the rosy warmth comes forward and the color feels more saturated and alive.
Where Travers Red Works Best
This color comes from Benjamin Moore's Colonial Williamsburg collection, so it was developed to feel period-appropriate and historically grounded. It suits formal dining rooms, studies, libraries, and entryways where a sense of weight and enclosure is a goal rather than a concern. It also works on exterior shutters and front doors in traditional architecture. Because the LRV is low, it is not well suited to small windowless bathrooms or any space where you need light to bounce.
Where to put Travers Red
A formal dining room is the classic use case for a color like this. The low LRV creates a cocooning effect at the dinner table, candlelight amplifies the warmth, and the historical character of the color suits traditional millwork and wainscoting naturally.
Floor-to-ceiling bookshelves and dark wood furniture absorb some of the color's intensity in a useful way, letting it feel rich rather than heavy. The dusty, muted quality means it does not compete with the objects in the room.
An entry sees enough foot traffic and varied natural light that a strong color choice reads as intentional rather than overwhelming. Travers Red makes an immediate impression without needing much square footage to do it.
On traditional or colonial-style homes with white or cream siding, this color works as a shutter or door accent that signals craft and permanence. It weathers as a deep, faded red that suits brick and natural wood surrounds well.
What to Pair With Travers Red
No coordinating colors are listed in our database for this color at this time. Generally, Travers Red pairs well with aged whites, soft ivories, and warm creamy whites on trim, and reads especially strong alongside deep navy or forest green accents. Black ironwork hardware and warm brass or antique bronze fixtures suit it well.
Colors that clash with Travers Red
The rosy warmth in Travers Red fights against cool gray tones in adjacent spaces, making both colors look off rather than complementary.
A stark, blue-white trim color will pull the pink undertones of this red forward in an unflattering way and make the combination feel harsh.
In a north-facing or windowless room under cool LED light, Travers Red can shift toward a flat, dark plum that loses most of its warmth and character.
Common questions
The LRV is 13.92, which is quite low. That means this color reflects very little light back into a room. For most people considering Travers Red, that is not a deal-breaker because the appeal is enclosure and richness, not brightness. Just go in knowing the room will feel darker and more intimate, and plan your lighting accordingly.
Yes, it is available in both interior and exterior formulas. For interior walls, a matte or eggshell finish tends to suit the historical character of the color. A flat finish deepens it further. Avoid high-gloss on large wall areas since the sheen will make the color look uneven in raking light.
The code is CW-345. The CW prefix identifies it as part of the Colonial Williamsburg licensed collection.
Yes, and it tends to work well. The dusty, muted quality of Travers Red does not compete with warm wood grain the way a brighter or cooler red might. Cherry and mahogany both carry enough red-brown warmth to feel cohesive with this color rather than jarring.