Fuchsine

Benjamin Moore1343LRV 12#AD364E
LRV12 — dark
In the Room

What Fuchsine Actually Looks Like

Fuchsine is a deep, saturated crimson-rose. It sits firmly in red territory but pulls noticeably toward the cooler, blue-leaning side of the spectrum rather than the orange-red side. In bright natural light it reads as a vivid berry red with a faintly magenta quality. In dimmer or artificial light it darkens considerably, shifting toward a rich wine or burgundy tone. It is not a soft color. It commands attention in any room it occupies.

Undertone Read

Fuchsine Undertones

The dominant pull is toward blue-red, which gives the color its cool, almost fuchsia character. There is no orange or yellow warmth underneath. In rooms with warm incandescent lighting the coolness softens slightly and the color can read as a classic deep rose. In north-facing rooms or under cool LED lighting, the blue undertone comes forward more strongly, pushing the color closer to a true fuchsia-crimson. The depth is significant since this is a very low-light-reflective color, and small rooms will feel more enclosed.

Where It Works Best

Where Fuchsine Works Best

Fuchsine works best where you want bold, deliberate color rather than a neutral backdrop. An accent wall in a dining room or living room is a natural fit. It can work as a full-room color in spaces that already feel large or benefit from a cocooning effect, like a study, library, or primary bedroom where drama is the point. Powder rooms are another strong candidate since the small footprint makes the intensity a feature rather than a problem. Use a flat or matte finish to keep the color rich and absorb light evenly. A satin or eggshell finish is fine for durability but will add a slight reflective brightness that can make the blue-red undertone more apparent.

Room by Room

Where to put Fuchsine

Dining Room

A dining room is where Fuchsine really earns its place. The deep tone creates an intimate, enveloping atmosphere that works with candlelight and incandescent fixtures. Use it on all four walls and pair trim in a crisp cool white. Dark wood furniture reads especially well against it.

Powder Room

A powder room can take the full intensity of this color without overwhelming anyone. Since guests spend only minutes in the space, the drama is welcome. Go matte finish to absorb light and make the tone feel intentional rather than accidental.

Study or Library

Fuchsine creates the kind of focused, moody atmosphere that suits a room where you read or work. The low reflectance keeps light contained, which reduces glare on screens. Pair with warm brass hardware and deep wood shelving to balance the cool red.

Bedroom

In a bedroom, Fuchsine reads as a sophisticated deep rose in warm evening light. It will darken significantly in morning north light, so consider your room exposure before committing to all four walls. An accent wall behind the bed is a lower-commitment starting point.

Living Room Accent Wall

One wall of Fuchsine in a living room is enough. It anchors a fireplace wall or a sofa wall without consuming the whole room. The surrounding walls should stay in a cool neutral or off-white to let the color breathe.

What to Pair With

What to Pair With Fuchsine

No Benjamin Moore coordinating colors are listed in our database for Fuchsine 1343, but the color's cool blue-red character gives you clear pairing direction. Deep charcoal blacks and off-whites with no yellow warmth sit cleanly alongside it. Natural wood tones in walnut or dark oak provide warmth that balances the cool depth. Brass and aged gold metal finishes create contrast without fighting the color. Avoid warm beige or yellow-tinted whites on adjacent trim since they will clash with the cool undertone.

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What to Avoid

Colors that clash with Fuchsine

Warm yellow-tinted trim

Fuchsine's cool blue-red undertone will fight with any trim color that leans yellow or cream. The contrast reads as muddy rather than intentional.

FixChoose a bright cool white or an off-white with a slight gray or pink lean for trim and ceiling.
Orange or terracotta accents

Orange-based colors sit on the opposite side of the red spectrum from Fuchsine. Pairing them creates visual tension that reads more like a mistake than a design choice.

FixStick to deep plum, charcoal, cool blush, or gold-toned metals rather than orange-based textiles or accessories.
Cool north-facing rooms with blue-white lighting

In a north-facing room under cool LED or fluorescent lighting, the blue undertone in Fuchsine intensifies. The color can shift closer to a neon fuchsia quality that may not be what you intended.

FixUse warm-toned bulbs in north-facing rooms and test a large sample patch over several days before committing.
FAQ

Common questions

The LRV is 12.44, which is very low. On a scale where 0 is pure black and 100 is pure white, 12.44 sits near the dark end. This means Fuchsine absorbs most of the light that hits it. Small or poorly lit rooms will feel noticeably smaller and darker. Large rooms with ample natural light can handle it more comfortably.

Our database lists Fuchsine as an interior color only. If you want a bold crimson-rose on an exterior surface, check with your Benjamin Moore retailer about exterior-grade options in a similar hue.

Matte or flat finishes keep the color richest and most even. They absorb light rather than reflect it, which suits a color this deep. If you need durability in a high-traffic area, an eggshell is a reasonable compromise, but be aware that the slight sheen will make the blue-red undertone slightly more visible.

Almost certainly not. Deep, saturated colors with strong undertones are among the hardest for phone cameras and monitors to reproduce accurately. The blue-red quality of Fuchsine often shifts toward a more standard red or even a warm pink in photos depending on lighting conditions. Always look at a physical sample in your actual space before buying.

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